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Your Personal Cyber Office
Staff -- Your Ezine
by: Patrick Wagner
You had a business idea. You got a web site. You even knew
enough to get your site registered with the top search engines.
You know what you’re doing; you’re on your way.
Once you have your web site registered with popular search
engines, thousands upon thousands of surfers will visit
your site. Some percentage of those many thousands (presumably
a high percentage, since they bothered to visit in the first
place) will have sufficient interest in your products or
services to want to return or "keep in touch"
with you and what you have to offer on an ongoing basis.
It’s the job of your web site to entice enough interest
to warrant further investigation. Even a small amount of
curiosity will motivate a prospective client to want to
hear what else you have to say or offer. After all, no skin
off their nose to listen, right?
Voila. You need an ezine.
Think of an ezine as handing a fully loaded Rolodex to
a room full of people who are dedicated to one thing: cultivating
an ever-growing inventory of prospective clients for you
and keeping those clients current on your information, products,
services and special offers.
Instead of a room full of people on computers, phones and
faxes fighting over your overstuffed Rolodex, an ezine is
software which allows you to circulate the same information
(generally a message of no more than 7 pages)
to a large group of people -- subscribers
-- who have requested your information.
Therein lies the true beauty of an ezine -- the
fact that your client base is voluntary. This is
in NO way the same thing as paying to have
a flyer delivered -- unsolicited -- to
thousands of people at random hoping that some small fraction
of recipients will do more with your well-designed message
than chuck it. THAT’s spam. That’s
as far from an ezine as you can get.
an ezine "serves" an ever-growing potential
client base -- people who have actually requested
their addition to your mailing list. Your information
is welcomed, solicited! You are in the enviable position
of being on the delivery end of someone who has said, "Tell
me more..." And so you shall.
Therefore, the comparative probability of a recipient turning
into a client (or repeat client) is clear.
The implications for the potential profits here are just
as clear -- utterly without limits.
This is not spam!
This is as far from spam as you can get.
Your ezine works efficiently and constantly to update and
expand your client base. As it grows, you’ll want
to "serve" your potential client base more
extensively and more often. There is no better vehicle for
accomplishing that goal than an ezine.
You’ll want to convey valuable information, special
offers and the like to your ever growing list of subscribers
on a regular basis. Such information may well take the form
of a newsletter or e-zine. Effective examples of such publications
can be found at http://www.ezinelisting.com - The World's Largest Source of Ezines
When you have a newsletter or e-zine of your own, a new
door opens to yet another profit source -- advertising
. You can sell or trade ad space for an
extra source of revenue. You can reward clients of yours
with "plugs" in your e-zine. Others want
their ad seen by your subscribers and will pay you to that
end.
So basically, once you have an ezine, it’s like checking
in with your "staff"
and releasing to them whatever news, offers or promotions
you’d like to be circulated that day. Then off you
go and get on with your day...
Meanwhile, your "staff"
(the ezine)
carries on tirelessly, recording new clients, deleting dormant
clients, and releasing your information -- as
often as you like -- to the vast, and growing,
numbers of people who have requested it. The benefits are
self-evident and limitless! Once you have such a system
in place, you’ll have no idea how you functioned before.
Be ready for the growth potential. Be ready to "serve" your list. All you have to
do is "feed"
this animal.
(The fact that you can chuck the Rolodex and not
deal with personality conflicts or lunch breaks for your
staff is merely a bonus.)
Sincerely,
Patrick Wagner
Webmaster - http://www.ezinelisting.com
mailto:[email protected]
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